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How Digital Impacts In-Store Shopping
Consumers are doing online research to make online purchases, not in brick-and-mortar stores. People use smartphones while in stores to find better deals. Brick-and-mortar stores are an endangered...
View ArticleThe Importance of Negative Keywords
As the foundation to any PPC campaign, keywords are incredibly important in order to get in front of the right customers. If you are diving into a new account, be it taking over from the previous...
View ArticleReduce the Creepy with Remarketing Membership Duration
Google’s Remarketing has been a game changer to paid media since it’s launch in 2010. Features are constantly added every year. It’s because of these new features that customization and best practices...
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